Amp Energy Juice they have is really good. Now Amp is trying out their hand in the energy gum field, let's see how they perform.
The Look: The package is done in a green, black, and white theme. The packaging on this actually looks quite stunning. On the front you get some basic information along with the Amp logo. One thing that earns a few marks in my book is that they list the caffeine content, nice to know what I am consuming. On the opposite side of the package there is nutritional information and an ingredient list.
(8.5 out of 10)
Taste: This gum has two stages on taste. The first stage is a wonderful citrus flavor that is honestly quite amazing. It taste a bunch like an Amp drink. Unfortunately after about the 4 minute mark that wonderful flavor disappears and the caffeine bitterness rears it's ugly head. This is really a shame because the beginning of this gum is one of the best I have had but the caffeine taste afterwards really takes away from what could of been.
(7 out of 10) This would of been a 9 or greater, but that caffeine aftertaste SUCKS
Does It Work: The ingredient list is quite simple here. Amp Energy Gum is powered by (for every 2 pieces): 10 calories, 0g sugar, 100% niacin, 100% B6, 100% pantothenic acid, and 80mg of caffeine. The ingredients do their job. Sure you won't get a spectacular buzz from these but if you can manage to battle the aftertaste you will get a pretty good alertness from chewing.
(8 out of 10)
Final Thoughts: Energy gum is such a tricky market. It is either done really well or the caffeine taste shines through. Unfortunately Amp has disappointed me with the taste on the gum. The taste is not horrible by any means but you will definitely taste the caffeine after a few minutes of chewing. If Amp can work on the flavor of this gum they could have a killer product on their hands If you are a big Amp fan or if you just want to give a new product a try, give it a go. You can check them out on the web at: Amp Energy.