Sunday, April 10, 2011
The Look: Cult Energy Activator comes in 2 varieties, a sugared version and a sugar free variety. Aside from the color schemes the can's appear to be almost identical.
The full sugared version of Cult comes in a black can. It uses white and red for the fonts and the color scheme works very well on the can. I really like the font they used for the word Cult, I think it has a very interesting look to it. The caffeine content is listed in the nutritional information and they did a good job of keeping the can uncluttered.
(8.5 out of 10)
The sugar free version is done in a white color that looks equally as nice with the color scheme used. The red and black font really pop again the white background.
(8.5 out of 10)
Taste: As soon as I opened the can I could tell that Cult was going to be a Red Bull clone just by the smell. Don't get me wrong, I understand why companies use the same flavor profile since Red Bull is one of the top selling drinks on the market. Each drink starts with the familiar Red Bull taste except I notice that there is a bit more gumminess to the drink as well as it being a tad more sour. I also noticed that Cult has less carbonation that most energy drinks. Overall the drink did a decent job, at what it was trying to achieve.
I also got the chance to try this drink out as a mixer, and it did well when used in Jager bombs as well as mixed with cherry vodka.
(7.5 out of 10) Original Flavor
(7 out of 10) Sugar Free
Does It Work: Cult keeps the ingredient list very simple and relies on ginseng and guarana (80 mg of caffeine) to provide the energy. An 8 oz can is on par with your standard energy drinks and provided me with about a 2 hours energy boost that ended with no crash. The kick on the drink is not strong but there are still many situations that a kick like this might be desired.
The original version contains 28 grams of sugar per can and the sugar free version is of course 0 grams of sugar.
(7 out of 10)
Overall Thoughts: Cult treads where many energy drinks have went before by using the classic energy drink flavor. The packaging is very solid and the kick is right on par with most drinks it's size. If you spot one of these drinks, grab one and give it a try (don't forget it makes a good mixer).
Official Website: http://cultenergyusa.com