Sunday, April 10, 2011

Cult Energy Activator

Recently I ran across an energy drink online that peaked my interest.  The name of the drink is Cult.  Cult labels itself as 100% natural and uses only ginseng and guarana (caffeine source) to give the drink it's kick.

The Look:  Cult Energy Activator comes in 2 varieties, a sugared version and a sugar free variety.  Aside from the color schemes the can's appear to be almost identical.
   The full sugared version of Cult comes in a black can.  It uses white and red for the fonts and the color scheme works very well on the can.  I really like the font they used for the word Cult, I think it has a very interesting look to it.   The caffeine content is listed in the nutritional information and they did a good job of keeping the can uncluttered.
(8.5 out of 10)
   The sugar free version is done in a white color that looks equally as nice with the color scheme used.  The red and black font really pop again the white background.
(8.5 out of 10)

Taste:  As soon as I opened the can I could tell that Cult was going to be a Red Bull clone just by the smell.  Don't get me wrong, I understand why companies use the same flavor profile since Red Bull is one of the top selling drinks on the market.  Each drink starts with the familiar Red Bull taste except I notice that there is a bit more gumminess to the drink as well as it being a tad more sour.  I also noticed that Cult has less carbonation that most energy drinks.  Overall the drink did a decent job, at what it was trying to achieve.
I also got the chance to try this drink out as a mixer, and it did well when used in Jager bombs as well as mixed with cherry vodka.
(7.5 out of 10) Original Flavor
(7 out of 10) Sugar Free

Does It Work:  Cult keeps the ingredient list very simple and relies on ginseng and guarana (80 mg of caffeine) to provide the energy.  An 8 oz can is on par with your standard energy drinks and provided me with about a 2 hours energy boost that ended with no crash.  The kick on the drink is not strong but there are still many situations that a kick like this might be desired.
The original version contains 28 grams of sugar per can and the sugar free version is of course 0 grams of sugar.
(7 out of 10)

Overall Thoughts:  Cult treads where many energy drinks have went before by using the classic energy drink flavor.  The packaging is very solid and the kick is right on par with most drinks it's size.  If you spot one of these drinks, grab one and give it a try (don't forget it makes a good mixer).

Official Website:


Kingmush said...

Hm... I like the look of it and can see the marketing aspect of it. I will have to give it a shot!

Christie0110 said...

I thought it was a lil tart in taste. Excellent mixer to a more sweet alcholic drink.

COOL can, altho I was told my take on the can was incorrect. LOL
I was quickly smiled at and said baby, it't not a goth/cult theme.

Even with that said - I would still try to market to HotTopic or something of that nature. :)

Anonymous said...

love the flavor, smoother than redbull and cult mixes way better with vodkas and jagger

Anonymous said...

Cult is a Danish energydrink company (just thought you wanna know)

and they come in much more than just two cans ;)

this is the cans i have:




Anonymous said...

Anonymous - this version of Cult is the U.S. version and we only have two flavor here - regular and sugar free. Both are superb mixers with Vodka (I use a swedish winter wheat vodka called Heavy Water) that I like better than redbull but that's just my opinion. I order it online from their website because it isn't sold here in texas yet but it is all over back home in new orleans.

Anonymous said...

i haven't tried the "sugar free" but i like the taste of the other one. It's not too sour,it's sweet. I doesn't have THE KICK but it will hold me for about two hours. Overall i like the taste and it's a good source of energy.

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